- Who is MAGNI³?
We at MAGNI³ are a newly founded company that aims to support impact investing projects. Three partners from the fields of real estate project development, legal and tax consulting and science share the idea that investments are well invested if they flow into projects that meet at least one of the 17 sustainability goals of the UN. By bundling these competences, we are a strong partner for the successful implementation of these projects.
The basis is formed by the 17 sustainability goals of the UN, according to whose principles real estate projects are selected and supported. In the course of project implementation, we will monitor the achievement of the desired objective at short intervals and adjust it if necessary. For example, one of the partners, the Chair of Infrastructure and Real Estate Management at the Technical University of Braunschweig, is currently working on the development of a scientifically based method for measuring effectiveness.
- What does MAGNI³ do?
MAGNI³ acts as a networking platform to bring together partners who either want to initiate a real estate project or invest in one. MAGNI³ does not merely act as a contact point and mediator, but offers active support in the form of consulting, professionalisation and structuring of the idea. Implementation is possible in two conceivable scenarios:
In addition to pure planning, we carry out the entire project development (concrete?)
Sale of the complete planning as a service (the partner then implements)
In addition, we will monitor, evaluate and, if necessary, adjust the measures throughout the entire process. At the end of the process, certification is to result, based on the 17 sustainability goals. The actual goal here is certification, which itself provides proof of objectivity through …criteria. With the certification we also evaluate our own work at the same time, because a project is only implemented for us if and as long as it fulfils one of the SDGs. More details on the SDGs can be found in the indicators of the individual goals for Germany (https://sustainabledevelopment-germany.github.io/)
- Why did we decide to do what MAGNI³ is all about?
Greta and Co. have initiated a social rethink. This change has prompted politicians to take action and take concrete measures. Economic pressure from China, for example, which is no longer willing to be Europe’s rubbish dump, has certainly been helpful (for example, you can read about this in this article in DIE ZEIT: https://www.zeit.de/wirtschaft/2018-01/muellexporte-china-plastikmuell-recycling)
The political pressure on companies will increase. New solutions for products and investments will have to be found.
MAGNI³ wants to anticipate this. We are aware that we did not invent impact investing, but we have also recognised its necessity and are pursuing our efforts to make impact investing more widely known by making the impact that our customers achieve through their investment measurable and therefore tangible. To advance a good idea and develop it to the point of maturity where an idea becomes a structure that can be implemented is the object of what is measurable and thus made visible as a variable.
- How do we do these things?
By structuring the mostly complex situation of our client, we offer solutions for the realization of his idea. We check all legal conditions and keep an eye on possible risks, for example from tax law. We lead ideas to a professional maturity.
In the planning and development phase we physically organize the project and go every step together with our client. […] This process is accompanied by Professor Tanja Kessel, who certifies the impact. In order to achieve this, she is considered the “guardian” and carries out quality assurance by constantly monitoring the project, so that in the end the desired and promised impact is achieved.
- For what purpose? And to whom?
Our target groups traditionally come from the “real estate” sector. Many of the previous clients, whose wishes we serve in our original companies of origin, are located in the conventional real estate segment. It is conceivable that they will discover the idea of impact investing for themselves and take advantage of the opportunity to earn “good money” in this area – although not exclusively at first. It is also conceivable that we could open up entirely new markets with this. […]
Our target groups are divided into three [groups], which, if we want to use the analogy we already used in the blog post “The shareholders introduce themselves”, should be supplemented by those who come to us with an idea. Along the analogy, these initiators depict the family that wants to build a house. In order to realize this house construction, most families will also have to access construction financing to be able to realize their project financially. At this point, “house builders” go to a bank which lends them money. In our case we are the ones who bring this service and offer financing. We accompany the construction process from start to finish – each in his own area of expertise. Incidentally, not only the ideas are “sustainable”. The investors also have a “sustainable”/social background.
Bringing ideas:
Operators of social facilities (retirement home, kindergarten, multigenerational house)
Implementing ideas:
We are the ones who take our clients’ ideas and integrate them into a professionally designed process for project implementation.
Promoting ideas:
Foundations
family offices
Trustee
Impact Investing describes the achievement of a return by investing in projects or funds that influence social and environmental issues and thus achieve a measurable impact.